UX design

Transpower GOL screenshot

Transpower Grid Operators Log - UX design for a new custom-made application

I am responsible for User Experience design and Information Architecture for all our WebWeaver clients and projects. I've also been carrying out UX and IA work as a contractor since I first began designing and building websites back in 1996.

Back then, we were tasked with taking a website from its earliest scoping stages, right through IA, design, front-end development, content development and editing, content-loading and site building, browser testing, QA, and proofreading - all the way to site launch. I've retained and built on my UX skills since then, and have found that they come in particularly handy when I'm working on responsive websites. Being able to combine UX design, visual design and front-end development is a real advantage when it comes to responsive web design.

User Experience design is a very important part of the process, as I use the initial thinking and wireframing done during this phase as a design and functionality blueprint throughout the rest of the web development process. Getting it right at this point is vital.

I use Balsamiq or Figma for my wireframing, site-mapping, user flows, and customer journey mapping. For the deep-dive details of UX/UI design I use a combination of Balsamiq and Figma, some design mockups in Photoshop, and a lot of in-browser prototyping - especially for responsive designs.

I use a combination of my years of experience; an understanding of user behaviour through extensive user observation; online research; and a whole lot of common sense.

I design logical IA pathways and structure the content in a user-focused way. My UX design is sensible, logical, and easy to understand. I create websites that enable users to get where they want to go quickly and easily, while also allowing website owners to highlight and showcase the content that's important to them.

We are really pleased that you are staying on to finish the re-structuring. We couldn't do it without you!

Sue Walker, Research and Information Manager, Hillary Commission for Sport Fitness and Leisure (Hillary Commission project, 1999)

DIA Marketplace

I am an approved supplier for DIA Marketplace in the Consultancy and Professional Services (Digital Experience Professional Services channel) - under the following categories:

  • Information Architecture
  • User Insight
  • Visual Design
  • Front-End Development
  • Content Design.

UX design case studies